Event design is both a science and an art. It’s a science because any event requires a systematic flow and organized setup that keeps people comfortable, engaged and not looking for ways to slip out the back door unnoticed.
For example, I attended a wedding recently where the line for the buffet started in the corner of a room, and guests had to weave through multiple tables to finally reach the buffet. By the time the line backed up, there were people bumping into people and crowding around people already seated at their tables. A mess if you ask me, but not an unpredictable one.
Setting up a room that anticipates where people will walk, gather, dance and drink is so important to making people enjoy the space they find themselves in. Event design includes more than just room layout. It includes, lighting, signage, wall décor, aroma, temperature, the music and the selection and spread of the food. All these elements work collectively to help people feel at ease in your space – which is exactly what you want.
As planners, we are creating an atmosphere and an emotion when we set up a space for an event. We can help guests in our space have a certain mood. This is where the artistic side of event design also comes into play. Colors, the coordination of colors, music choice, aromas and food choice all work together to leave a lasting impression on the guest.
If you are a bride or host wanting to be involved in the layout of your space, but don’t know necessarily know the ins and outs of planning, the task might feel a little overwhelming. The best contribution you can have at the outset is to give your planner a theme. Whether it’s blasting them with Pinterest pins or color combintations, commit to a certain time of brain raining. Then allow the planner to sort through it and offer feedback.
There are so many options out there for creating a space that will work in conjunction with the purpose of your event. Just remember, it’s the collective consideration of details that make a huge impact on your guests.
What are some ideas or aspects you would like to see at the next event you are planning to host?